Sr. Manager, Marketing Analytics

Cincinnati, OH

Job Category: Predictive Analytics Job Number: 2738 Annual Salary: up to $150K base Industry: Financial Services

Our client, a financial services firm in Cincinnati, is looking for a Sr. Manager of Marketing Analytics. This individual will be responsible for providing leadership on effective analytics and will be managing a team of analysts. The goal will be to better understand how to maximize their return on marketing investments while keeping the customer at the center of decision making.

Responsibilities include:

  • Provide insightful, strategic analytics in support of marketing initiatives.
  • Effectively manage a team of analysts and provide coaching and training to ensure continued development.
  • Provide high impact and dynamic visualization to bring the customer story to life.
  • Develop new and build upon existing analytic capabilities.
  • Drive ROI tracking for marketing initiatives.
  • Act as the subject matter expert in the area of marketing analytics and serve as a trusted advisor to the business.

 

 



Requirements:

  • Bachelor's or Master's degree in a quantitative field.
  • At least 10 years of relevant work experience.
  • Experience with statistical modeling techniques and their application to business problems.
  • Ability to form actionable recommendations by integrating customer data from multiple data sources. 
  • Strong communication skills and a proven track record of telling a story with the data.
  • Experience with SQL.
  • Experience with SAS, SPSS or R.

Salary up to $150K + bonus.

Keywords: marketing analytics, SAS, SQL, R, SPSS, statistical modeling, financial services

Heidi Kalish
Executive Recruiter

Heidi brings a depth of experience and expertise in recruiting quantitative professionals. She has partnered with candidates within predictive analytics, data science, and operations research and understands the nuances of all of these areas.
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