Sr. Digital Marketing Analyst

Charlotte, NC

Job Category: Direct Marketing Job Number: Job-2945 Annual Salary: $90,000 to $110,000 Industry: Financial Services

 

We are working with a major financial services organization in a search of Sr. Analysts to drive advanced digital analytics by bringing together structured and unstructured data sources, programming in R/Python and building Machine Learning models that will aid in their targeting/optimization efforts.

Responsibilities will include:

Utilizing statistical modeling techniques to develop targeting strategies for customer acquisition.

Articulating data driven insights to senior leaders.

Building and deploying customer level pricing models.

Leveraging web analytics tools to evaluate visitor journey and conversion.

 

 

Bachelor's degree in a quantitative field. Master's degree preferred.

5+ years of work experience in analytics. Digital experience preferred.

Web analytics- Sitecatalyst or Google Analytics a plus.

Modeling and segmentation experience.

Strong communication skills.

 

Heidi Kalish
Executive Recruiter

Heidi brings a depth of experience and expertise in recruiting quantitative professionals. She has partnered with candidates within predictive analytics, data science, and operations research and understands the nuances of all of these areas.
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