Sr. Consumer Insights Associate

Baltimore, MD

Job ID: 2557 Job Category: Marketing Research & Insights Industry: Consumer products and durable goods Annual Salary: $65k-$75k

Sr. Consumer Insights Associate | Burtch Works | LinkedIn

Are you a hands-on marketing researcher with a few years’ experience looking for a client-side insights opportunity? Read on!

Our client, a well-known consumer and durable goods company in the Baltimore area, is searching for a Sr. Consumer Insights Associate to join their dynamic team.

All applicants must have experience across a wide range of primary research methodologies, including both qualitative and quantitative, and be ready to take on projects from start to finish. This role will be hands-on with a variety of research initiatives and will partner cross-functionally with internal teams, while leveraging insights to guide strategic business decisions. This is a great opportunity for supplier-side researcher to transition to an in-house research team within an established organization.

Qualified candidates should have:

  • 5-7 years’ experience in marketing research with a deep insights toolkit
  • Hands-on experience across an array of custom quantitative and qualitative research methodologies (i.e. A&Us, product development, concept testing, innovation, messaging work, focus groups, user sessions, etc.)
  • The ability to develop custom methodologies, program surveys, and use statistical software to analyze data
  • Exposure to secondary data with the ability to synthesize a mix of resources to tell the story
  • Strong written and verbal communication skills
  • Innate curiosity and must be a strategic thinker with the ability to see the big picture
  • A 4-year college degree; graduate or advanced degree preferred

This role is located in the Baltimore Area. Salary ranges from $65k-$75k and some relocation assistance is provided for qualified candidates.


Keywords: custom research, marketing research, primary custom research, quantitative, qualitative, focus groups, moderating, survey research, consumer insights, shopper insights, innovation, consumer goods, durable goods, project management, vendor management, brand development, data visualization

Kit Nordmark
Executive Recruiter

Kit helps lead the Market Research practice here at Burtch Works, and brings deep industry experience from her time as a researcher herself, having lead both quant and qual projects.
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