Online Marketing Optimization Manager

Orlando, FL

Job Category: Online Marketing Job Number: 3018 Annual Salary: up to $100K Industry:

Our client, a leader in the hospitality/entertainment industry, seeks an Online Marketing Optimization Manager to join their headquarters in Orlando, FL to optimize marketing spend in an omni- channel environment.  Enjoy the work/life balance and job perks of a family-oriented organization in sunny Florida. This role will be a key in understanding media spend and optimization marketing channels.

Strong candidates will have 3-5 years of experience in media planning and budgeting and be able to work collaboratively throughout the organization.


  • 3-5 years of experience within online marketing or media analytics
  • Demonstrated ability to present clear, concise strategic recommendations based on analytics and present to senior leaders and peers
  • Proven ability to leverage the entire digital ecosystem including web, CRM, mobile, social, etc. to present a complete narrative in the customer lifecycle
  • Experience with Adobe Experience Manager is a plus

Other information:

  • Salary is up to $100K and is commensurate with experience
  • Open to US Citizens or Green Card holders ONLY

Keywords: Website analytics, Paid search, digital marketing, Google Analytics, Google Tag Manager, measurement, Adobe Analytics, KPI definition, A/B testing, lift testing, statistics, mathematics, data extraction, data analysis, data interpretation, Adobe Audience Manager

Kate Bronars
Executive Recruiter, Digital Analytics

Kate Bronars is an Executive Recruiter at Burtch Works, specializing in digital analytics roles.

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