Manager of Marketing Research Analytics
New York City, NY
We’re working with a boutique marketing insights and research firm that is searching for a Manager to join its growing quantitative team in New York City. Located in the highly coveted TriBeCa neighborhood, the company provides innovative custom marketing solutions to a variety of well-known clients across industries. Their advanced research and predictive intelligence methods have enabled clients to understand consumers, grow brands, increase customer spend and optimize marketing efforts. This is an impactful role with an exciting company that is perfect for an entrepreneurial, analytically-oriented professional with solid experience in market research methodologies.
The Manager will be responsible for leading end to end research projects. This will include doing the hands-on statistical work (mining and analyzing data, doing statistical analysis, creating segmentations, designing questionnaires and surveys) in addition to translating results into strategic recommendations for clients. Ideal candidates will possess an entrepreneurial spirit, a creative mindset, strong communication skills, and a passion for decoding customer behavior.
Knowledge of market research methodologies
5-10 years of experience at an analytics firm or quantitative market research capacity (supplier or client side)
Hands-on experience with statistical techniques and methodologies such as regression analysis, decision trees, etc.
Proficiency in statistical tools such as R, SPSS, or SAS
Collaborative worker able to manage multiple projects
Experience uncovering relationships between consumer behavior and survey data using statistics
Ability to translate data insights into marketing recommendations
Excellent communication and presentation skills, along with the ability to effectively communicate results to clients
Our client offers a comprehensive benefits package in addition to highly collaborative, energetic, employee- oriented atmosphere. Salary ranges based on experience, up to 110K base.