Manager of Analytics

Long Island City, NY

Job ID: 2775 Job Category: Marketing Research & Insights Industry: Financial Services

We are working with a top financial services organization in the New York City area that is looking for a Manager of Analytics to support their digital marketing efforts. This individual will be responsible for developing innovative strategies to drive their customer's digital spend. You will be developing and optimizing their digital marketing agenda through rapid testing. Crucial to the role is the ability to understand customer behavior and identify areas of opportunity to drive customer profitability.

 

Key Responsibilities:

  • Retrieve data and conduct data driven industry leading analytics utilizing various analytical tools, software, and techniques.
  • Design and measure digital tests by offer, channel and develop new targeting capabilities.
  • Perform analysis to gain deep understanding of customer needs and behavior to identify new areas of driving profitability and value.
  • Gain a comprehensive understanding of CreditCard financials (P&L) and evaluate program recommendations.
  • Communicate clearly and effectively to business partners and senior leaders

 

 

 

 

 

MUST HAVE:

Bachelor's degree in a quantitative field, Master's degree preferred

At least 7 years of digital marketing experience within the credit card industry

Strong marketing analytics experience using tool like SAS, R, Python

Deep understanding of credit card P&L drivers

Exposure to newer payment methods, like Apple Pay, Tokanization, etc.

Salary range up to $170K + bonus. Relocation assistance is available.

Keywords: marketing, digital marketing, credit card, analytics, financial services, SAS, R, Python, P&L, marketing analytics

Heidi Kalish
Executive Recruiter

Heidi brings a depth of experience and expertise in recruiting quantitative professionals. She has partnered with candidates within predictive analytics, data science, and operations research and understands the nuances of all of these areas.
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