Manager, Consumer Insights

Lakeland, FL 33805

Job Category: Marketing Research & Insights Job Number: 3370 Annual Salary: $75k-$90k Industry: Retail

Job Description

Job Description:

Are you passionate about consumer insights and want to join a strategic team in sunny Florida? We may have your next role!

Our client, a well-known Central Florida-based Retailer is looking for a strong Manager of Consumer Insights to join their expanding team. This is a strategic and highly-impactful role leading research initiatives to guide strategy across the organization. All applicants must have research expertise across a range of custom quant and qual, and an interest in partnering closely with all levels within the company including executive leadership.

Qualified candidates must have:

  • 2-10 years of experience in primary custom research (both qual and quant)
  • Experience across a variety of research methodologies including A&U, shopper research, segmentation, brand tracking, pricing, customer satisfaction, concept testing, focus groups, mystery shopping, etc.
  • Experience with retail, CPG, and/or restaurant/QSR preferred
  • Proven experience managing external research partners: selecting vendors, designing research plans, managing the process, budgeting, synthesizing findings/insights, presenting, etc.
  • A knack for creative problem solving, coming up with strategic and sound methodologies, extracting actionable implications to distill throughout the business
  • Excellent communication skills (written and verbal) are essential for interfacing with key stakeholders and building relationships across the organization
  • A 4-year college degree; MBA preferred

This role is located in Central Florida and some relocation assistance is available for qualified candidates. Salary is commensurate with experience and ranges from $75k-90k.


Keywords: custom research, marketing research, primary custom research, quantitative, qualitative, survey research, consumer insights, shopper insights, CPG, consumer goods, food & beverages, project management, vendor management, foodservice

Meet Your Recruiter

Kit Nordmark
Executive Recruiter

Kit helps lead the Market Research practice here at Burtch Works, and brings deep industry experience from her time as a researcher herself, having lead both quant and qual projects.
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