Lead, Consumer Insights - CPG

Dallas, TX 75398

Job ID: 2317 Job Category: Marketing Research & Insights Industry: CPG Annual Salary: $135,000-$160,000

Are you an established Consumer Packaged Goods and Food researcher who's up for a challenge? We have a truly unique opportunity to establish a brand new insights function within an established organization. Do you have what it takes?

A well-known, Dallas-based food CPG firm is seeking a leader of Consumer Insights to build the marketing research and insights function within the organization. This is a strategic and highly impactful role. This person will work cross-functionally to leverage insights that will guide and shape the direction of the business.

High energy and passion for insights required -- our client is looking for a research leader who can evangelize and drive enthusiasm for insights within the organization. This is a great opportunity for an experienced marketing researcher to build out an insights function from scratch within an established organization.


Keywords: custom research, marketing research, primary custom research, quantitative, qualitative, survey research, consumer insights, shopper insights, innovation, CPG, consumer goods, food & beverages, project management, vendor management 

Qualified candidates should have:

  • 10+ years’ experience in primary research with a deep insights toolkit
  • Client-side experience required; industry experience within food & beverage or CPG necessary
  • Hands-on experience across an array of custom research methodologies – proficient in both qualitative and quantitative (A&Us, concept testing, discrete choice, segmentation, communications testing, etc.)
  • Experience with innovation and new products research – prior experience working with an in-house R&D team is preferred
  • Proven experience managing external research partners: designing research plans, selecting vendors, managing the process, budgeting, synthesizing findings/insights, etc.
  • A knack for creative problem solving, coming up with strategic and sound methodologies, extracting actionable implications to distill throughout the business
  • Excellent communication skills (written and verbal) are essential for interfacing with key stakeholders and building relationships across the organization
  • Strong leadership skills with the ability to partner closely with key internal stakeholders and top-level executives
  • Experience managing direct reports as well as managing large research budgets key
  • A 4-year college degree; MBA preferred

Salary is commensurate with experience. Some relocation assistance is available for strong candidates.

Karla Ahern
Executive Recruiter, Market Research

After working in Marketing Research roles and in business development, Karla joined Burtch Works helps to lead our marketing research and consumer insights practice.
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