Director of B2B Multi-Channel Marketing
Waukegan, IL 60085
Exciting opportunity for a NEWLY created Director of B2B Multi-channel marketing within the automotive sector. This Director will implement and lead the launch of a new direct to consumer brand along with collaborating with internal stakeholders to move the company to the next level.
Successful candidates will have:
• Eight plus years of experience in a multi-channel environment
• Experience with initial brand launch
• Experience with B2B Direct to Consumer (domestic and international)
• Glean Insights to enhance customer analytics and identify trends
• KPI reporting and analysis
• Affiliate Marketing experience, Email and Search Engine Marketing
• Digital Media measurement
• Experience with e-commerce practices including various sales channels such as Google, Amazon, etc..
Salary can go up to mid to high 100's dependent upon the candidate plus comprehensive benefits.
Preference to have this person in the office but open to hybrid. Automotive industry preferred.
Keywords: Multi-channel marketing, automotive, e-commerce, b2b, OEM, customer analytics, email marketing, digital marketing, product launch, consumer analytics, KPI