Digital Personalization Strategist

Herndon, VA

Job Category: Online Marketing Job Number: 2984 Annual Salary: up to $110K Industry:

Our client, a leader in the telecommunications industry, seeks a Digital Personalization Strategist to join their headquarters in Herndon, VA.  This role will be a key in optimizing web personalization strategy and Data management Platform (DMP) execution. The role would be influential in defining customer segments and targets for a multi-channel digital personalization. The role will also be responsible for defining and measuring campaign performance.

Strong candidates will have at least 10 years’ experience in strategic marketing particularly for a DMP. The role will also require collaboration with other departments including the MarTech team and the Analytics team.

Requirements:

  • MBA or Master’s Degree preferred
  • 10+ years’ within digital marketing strategy
  • Demonstrated ability to present clear, concise strategic designs based on analytics and present to senior leaders and peers
  • Proven ability to leverage DMPs and understanding of data onboarding platforms (such as LiveRamp, Oracle BlueKai, etc.)
  • Understanding of ad buying, including programmatic and use of DSPs
  • Proven leadership abilities
  • Proven ability to introduce and deploy system-wide solutions and critically evaluate success metrics

Other information:

  • Salary is up to $110K and is commensurate with experience
  • Must be authorized to work in the US

Keywords: Adobe Audience Manager, Data Management Platform, Demand-side platform, measurement, direct marketing, online marketing, data interpretation, MarTech, programmatic, DoubleClick, Ad-tech

Kate Bronars
Executive Recruiter, Digital Analytics

Kate Bronars is an Executive Recruiter at Burtch Works, specializing in digital analytics roles.

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