Consumer Insights Associate Manager

Edison, NJ

Job Category: Marketing Research & Insights Job Number: 2961 Annual Salary: $75k-$105k Industry: CPG

Do you have a few years of hands-on custom marketing research experience and aspire to work on the client-side? We have a great opportunity for you to leverage research and insights within an organization and help drive the business forward!

Our client, a well-known global consumer goods company, is looking for a strong Consumer Insights Associate Manager to join their team in New Jersey. This position will work on a range of custom research initiatives ranging from new product development research to innovation to marketing and communications work and more. Candidates must have experience working cross-functionally and using consumer insights to address business needs. This is a great opportunity to join a successful consumer goods company and work on strategic research and insights initiatives for a global organization.

Qualified candidates should have:

  • 3-7 years’ experience in primary custom research with a deep insights toolkit
  • Hands-on experience in an array of custom quantitative and qualitative research methodologies, including but not limited to: innovation, A&U, segmentation, product and concept testing, packaging testing, brand positioning, etc.
  • Experience with syndicated data sources such as Nielsen/IRI
  • Must familiar with NPD for analytics and forecasting
  • Must be a strategic thinker, with an eye on big picture research and implications
  • Strong written and verbal communication skills; ability to partner closely with key stakeholders
  • A 4-year college degree; graduate or advanced degree strongly preferred

This role is located in the Edison, NJ area and some relocation assistance is provided for qualified candidates; salary ranges from $75k-$105k.

 

 

Keywords: custom research, marketing research, primary custom research, quantitative, qualitative, survey research, consumer insights, innovation, CPG, consumer goods, project management, vendor management, brand development

 

Kit Nordmark
Executive Recruiter

Kit helps lead the Market Research practice here at Burtch Works, and brings deep industry experience from her time as a researcher herself, having lead both quant and qual projects.
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