CRM/Digital Marketing Expert
New York City, NY
Our client, a health insurance company, is looking to bring a Digital Marketing Expert onboard to help the marketing department optimize outreach and digital marketing efficiency. The ideal candidate would be a go-getter and able to work autonomously to help answer business problems, have superior attention to detail with proven technical and analytical skills, and extensive experience working in Salesforce Marketing Cloud.
This role also requires the ability to understand customer outreach across digital channels which may include display, paid search and paid social. The ideal candidate would have experience using the Journey Builder tool within Salesforce.
- Bachelors degree in a quantitative or related field
- 4+ years of digital marketing experience
- Advanced abilities with Salesforce Marketing Cloud
- Experience within digital marketing (Google Adwords, SEO, SEM, Facebook Ads, Google Analytics)
- Team oriented with excellent communication skills
- Ability to create customer target segments and using the journey builder tool (content builder is a nice to have)
- SQL Experience as well as AMPscript experience
- Salary up to $140K, commensurate with experience
- Must be authorized to work in the US
Keywords: Google Analytics, Google Adwords, Bing Adwords, SEO, SEM, PPC, Facebook Ads, Salesforce Marketing Cloud, SQL, CRM, Digital Marketing, AMPscript, Saleforce Journey Builder,SQL