We have partnered with a global banking and financial services organization to identify talented individuals with a background in predictive analytics for their Customer Acquisition Management team. This role will help support various teams throughout the corporation by helping to identify and obtain new customers through marketing analytics.
Responsibilities will include:
Utilizing statistical modeling techniques to develop targeting strategies for customer acquisition.
Leveraging marketing campaigns' analytics to enhance strategies.
Investigating marketing campaigns' analytics to discover variations in customer behaviors and the impact on revenue.
Articulating data driven insights to senior leaders.