Senior Manager, Consumer Insights

Dallas, TX

Job ID: 2437 Job Category: Marketing Research Industry: Hospitality

Ready to take on an exciting new insights opportunity in the Dallas area? Our client, a well-known player in the hospitality space, is seeking a Senior Consumer Insights Manager to join their expanding team. This new and highly-visible position will have the chance to take on ownership of a number of different initiatives spanning Voice of the Guest and customer satisfaction, branding work, tracking, ad/copy testing, concept testing, website usability, and other ad hoc initiatives to drive the business forward. This role will be working closely with key stakeholders from a number of divisions and interacting with the CMO and VP of Marketing on a regular basis.

Qualified candidates will have 6+ years of custom marketing research experience including client-side experience within the restaurant, QSR, hospitality or retail industries combined with experience on the supplier side. All candidates must have proven experience across a wide range of quantitative and qualitative methodologies and expertise in customer satisfaction and customer experience is a must.

Must be hands-on throughout the research process, adept at managing 3rd party vendors, and able to work cross-functionally across a mix of internal business units, managing a variety of key efforts used to guide corporate strategy. Must be able to utilize research to guide forward thinking, long-term strategy but also apply insights into day-to-day tactical initiatives to help individual units or regions succeed.

 This role is located in the greater Dallas area and salary is commensurate with experience.

 Key Responsibilities:

  • Successfully execute every step of a research project from RFP to research plan creation, questionnaire development, analysis, reporting, and presenting
  • Work on a wide array of methodologies (e.g., Voice of the Guest, message and concept testing, innovation, website usability etc., etc.) and manage external research vendors and outside partners
  • Help revamp the entire customer satisfaction and customer experience platform and act as the “Voice of the Guest” throughout the entire organization
  • Apply insights to long-term strategic business issues as well as day-to-day business challenges
  • Keep a pulse on the broader business, industry trends, and more

 Desired Skills/Experience:

  • 6+ years of hands-on custom research experience using a variety of quantitative and qualitative methodologies
  • Ability to integrate disparate data sources to see the “big picture”
  • Client-side experience within the hospitality, hotel, restaurant, or retail industries required; some supplier-side experience ideal
  • Strong communication skills essential, both written and verbal; ability to uncover insights, tell a story, present to a mix of cross-functional teams
  • Have a natural curiosity and the drive to understand the “whys” behind the data
  • Ability to multi-task and handle a variety of research initiatives with a sense of urgency
  • A keen eye for details and accuracy with a strong sense of accountability
  • Bachelor’s or Master’s degree in Marketing, Marketing Research, Business, or related field

Kit Nordmark
Executive Recruiter

Kit helps lead the Market Research practice here at Burtch Works, and brings deep industry experience from her time as a researcher herself, having lead both quant and qual projects.
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