Senior Digital Analyst
New York, NY
Our client, a well-known media agency, is looking for a sharp Senior Analyst to join it’s Digital Media team in its New York office. Focused on a major health and wellness brand, this individual will be responsible for reporting and analytics across a variety of channels and data sources. Communication will be key as this Senior Analyst will not only be taking the client through insights they develop, but also mentoring junior team members on best practices. This is an ideal role for someone ready to take their
Ideal candidates will have:
- Completed bachelor’s degree and minimum 2 years work experience focused on campaign research, measurement and analyses.
- Experience with a range of tools like comScore, Nielsen, MRI, Doubleclick, Sizmek, LiveRamp, Google Analytics, Adobe Analytics, Tableau, Adometry, Data Workbench, etc.
- Ability to draw ties between the audience’s needs and wants and how that affects media planning and buying
- Strong communication skills to work closely with internal and external partners.
This client is only open to work with citizens, permanent residents or green card holders.
Salary is commensurate with experience, education, and skill set.
Keywords: marketing effectiveness, optimization, digital media, DMP, Doubleclick, attribution, cross-channel, omni-channel, digital analytics, google analytics, adobe analytics, market research, campaign measurement, research methodologies, syndicated research, quantitative, qualitative, consumer insights