Manager of Consumer Insights

South Deerfield, MA

Job ID: 2541 Job Category: Marketing Research & Insights Industry: CPG Annual Salary: $90,000-$105,000

If the idea of working for beloved home accessories company and joining a growing consumer insights team sounds appealing to you – read on!

Our client, a highly regarded consumer goods company focused in the home accessory space, is seeking to add a Consumer Insights Manager to their team in Western Massachusetts.

This position will partner cross-functionally with internal teams to work on a wide range of custom research initiatives focused predominantly on innovation and brand development their growing portfolio of brands and products in the home accessories category. This is a great opportunity to join a successful consumer goods company with an expanding research team.

Qualified candidates should have:

  • 5+ years’ experience in primary custom research on the client-side (CPG-preferred) with a deep insights toolkit
  • Hands-on experience in an array of custom quantitative and qualitative research methodologies, including but not limited to: segmentation, product and concept testing, innovation, packaging testing, and habits & usage
  • Experience with innovation and new product development research
  • Must also have strong secondary research experience, a working knowledge of business analytics, and the ability to distill a variety of complex insights into compelling stories and strategies
  • Must be a strategic thinker, with an eye on big picture research and implications
  • Strong written and verbal communication skills; ability to partner closely with key stakeholders
  • A 4-year college degree; graduate or advanced degree preferred

This role is located in Western Massachusetts. Salary ranges form $90k-$105k and some relocation assistance is provided for qualified candidates.

Keywords: custom research, marketing research, primary custom research, quantitative, qualitative, survey research, consumer insights, shopper insights, innovation, CPG, consumer goods, project management, vendor management, innovation, brand development, sensory


Kit Nordmark
Executive Recruiter

Kit helps lead the Market Research practice here at Burtch Works, and brings deep industry experience from her time as a researcher herself, having lead both quant and qual projects.
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