Manager of Consumer Insights

Dallas, TX

Job ID: 2317 Job Category: Marketing Research Industry: CPG

Job Description:

A well-known, Dallas-based food manufacturing firm is seeking a Manager of Consumer Insights to build the marketing research and insights function within the organization. This is a strategic and high-impact role, as this person will work cross-functionally to leverage insights that will guide and shape the direction of the business. This is a great opportunity for an experienced marketing researcher to build out an insights team from scratch within an established organization.

Qualified candidates should have:

  • 10+ years’ experience in primary research with a deep insights toolkit
  • Client-side experience required; industry experience within food & beverage or CPG preferred
  • Hands-on experience across an array of custom research methodologies – proficient in both qualitative and quantitative (A&Us, concept testing, discreet choice, segmentation, communication testing, pricing elasticity, etc.)
  • Proven experience managing external research partners: designing research plans, selecting vendors, managing the process, budgeting, synthesizing findings/insights, etc.
  • A knack for creative problem solving, coming up with strategic and sound methodologies, and extracting actionable implications to distill throughout the business
  • Excellent communication skills (written and verbal) are essential for interfacing with key stakeholders and building relationships across the organization
  • Strong leadership skills with the ability to partner closely with key internal stakeholders and top-level executives
  • Experience managing direct reports as well as managing large research budgets key
  • A 4-year college degree; MBA preferred

Salary is commensurate with experience. Local candidates please.

Kit Nordmark
Executive Recruiter

Kit helps lead the Market Research practice here at Burtch Works, and brings deep industry experience from her time as a researcher herself, having lead both quant and qual projects.
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