Manager, Analytics and Media Measurement
New York, NY
Our client, a well-known media agency, is looking for a seasoned Analytics Manager to join its New York office. Focused on a major consumer electronics client, this role will lead cross-channel measurement and be seen as a thought leader in various areas including media strategy and digital analytics. Because this team is experiencing rapid growth, it’s crucial that this manager is ready to lead junior team members, but also work independently. Qualified candidates must be familiar with a wide range of data sources and attribution solutions and be able to tell a compelling story utilizing insights from the data.
Ideal candidates will have:
- A solid quantitative foundation, with experience in marketing analytics/optimization, digital media, and/or market research
- Experience with a range of tools like comScore, Nielsen, MRI, Doubleclick, Sizmek, LiveRamp, Google Analytics, Adobe Analytics, Tableau, Adometry, Data Workbench, etc.
- Ability to draw ties between the audience’s needs and wants and how that affects media planning and buying
- Strong communication skills to work closely with internal and external partners and experience consulting directly with clients to understand their business questions
Salary is commensurate with experience, education, and skill set.
Keywords: marketing effectiveness, optimization, digital media, DMP, Doubleclick, attribution, cross-channel, omni-channel, digital analytics, google analytics, adobe analytics, market research, campaign measurement, research methodologies, syndicated research, quantitative, qualitative, consumer insights