Email Marketing Specialist
Greater Boston Area, MA
A growing retailer in the apparel industry is in need of an Email Campaign Specialist to construct, test and launch major email marketing efforts across their customer database. This is a crucial position as a significant portion of revenue activity is driven from email efforts. Working across teams including Creative, Brand, eCommerce, this specialist will assemble the email campaigns with HTML coding through Dreamweaver. Being responsible for the quality and function of these emails, the Email Specialist will ensure that proper tracking and reporting functionalities are also in place. This role carries a substantial responsibility for the business and needs someone with great attention to detail!
- Bachelor’s degree in a relevant field: marketing, business, etc.
- 2+ years experience specifically focused on email marketing
- Hands-on experience with a major email marketing tool: Constant Contact, Responsys, Pardot, Mail Chimp, etc.
- High proficiency with HTML coding within email – Dreamweaver experience needed!
- Experience with digital and database tools highly desired: Google Analytics, Omniture, SQL
Salary is commensurate with experience and is ranging from $55-80K.
Keywords: Email marketing, Email Campaign, ESP, Responsys, Constant Contact, Mail Chimp, Pardot, HTML, Dreamweaver, Google Analytics, Omniture, Digital Analytics, Database Marketing, Customer Segmentation, Multi-channel marketing