Director of Consumer and Market Insights
Senior Insights professionals - does the idea of joining a growing restaurant chain excite you? If so, read on!
Our client, a well-known restaurant chain, is seeking a seasoned Consumer and Market Insights Director to lead their marketing research division. Qualified candidates should have 10+ years of experience in primary custom research with deep experience in the retail or restaurant industries.
Candidates must demonstrate a deep insights toolkit and have experience across a variety of quantitative and qualitative techniques including segmentation, brand tracking, pricing, customer satisfaction, concept testing, innovation, and more. Must have the ability to distill a variety of complex insights into compelling stories and strategies.
Excellent communication skills are essential for partnering closely with key stakeholders and building relationships across the organization. This person will be have at least one direct report so management experience is required.
This role is located near Nashville and salary is commensurate with experience. Some relocation assistance available for qualified candidates.
Keywords: primary research, custom research, restaurant, retail, marketing research, syndicated, secondary, quantitative, consumer insights, shopper insights, CPG, consumer goods, food & beverages, project management, strategy