Director, CRM Strategy

Tampa, FL

Job ID: 2372 Job Category: Direct Marketing Industry: Advertising/Marketing Services Salary: up to 120K base

Our client, a well-established and innovative media agency, is looking for a sharp, experienced CRM analytics professional to join its team in Tampa.  The incumbent of this newly-created role will use his/her CRM expertise to help manage a major account, advising on campaign optimization, measurement, and strategy projects. The Director of CRM Strategy will manage a team of 4-5 direct reports focused on developing and understanding audience profiles and using them to build customer communication strategy. This is a perfect role for a strategic professional who enjoys a fast-paced, interactive environment and has managed teams in the past.

 

The ideal candidate will have:

  • 10+ years of CRM experience
  • Understanding of customer clustering and audience profiles
  • Expertise in CRM platforms, especially Salesforce
  • Extensive knowledge of CRM and sales data
  • MBA or advanced degree preferred
  • Previous agency experience a plus

Salary for this position can go up to $120K. This role is located in Tampa and relocation assistance is available.

 

 

Keywords: Clustering, audience profiles, Salesforce, CRM, marketing analytics, loyalty, sales analytics, customer experience

 

Sandy Marmitt
Executive Recruiter

Having over 20 years of experience in recruiting and human resources, Sandy specializes in direct, digital, and quantitative marketing.
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