Director, Ad Sales Research

New York, NY

Job ID: 2454 Job Category: Marketing Research & Insights Industry: Entertainment and Media Annual Salary: $130,000-$165,000

Calling TV research professionals!

Our client, a well-known blue-chip media company is seeking to add a strong Director of Ad Sales Research to their team. This is a unique opportunity to play a leadership role on the Ad Sales Research team, contribute strategically as a thought-leader in the areas of media measurement and ad effectiveness, and also lead a variety of ad-hoc primary research initiatives to guide the business.

Candidates must be data- and media-savvy, have experience in TV and digital ad effectiveness research, and be comfortable with a variety of custom quantitative and qualitative research methodologies. Must be highly technical and a strategic thinker, as well as a great communicator to deliver clear, constant, and proactive communication with key stakeholders and internal teams.  

This is a great opportunity to join a fast-paced environment within a media powerhouse, and to be an integral part of many different decisions being made across the organization.


Keywords: media, research, advertising sales, ad sales, TV, television, linear, network, analytics, analysis, Nielsen, programming, communication, strategic thinking, strategic planning, ad effectiveness, custom research, primary reserach

  • 9+ years’ hands-on experience within media and research, insights, or measurement is required - ideal candidates will come from a network or advertising agency
  • Expertise in advertising sales research
  • Thought leadership experience in the area of media measurement and measurement tools – thorough grasp of a variety of existing and emerging broadcast, digital, and out of home vendor measurement tools
  • Experience in a wide swatch of primary custom quant and qual methodologies
  • Ability to thrive under pressure, meet deadlines, and collaborate well with internal teams, especially with the Ad Sales team
  • Experience managing direct reports as this person will oversee a small team
  • Must have a passion for current events, news, and what’s going on around the globe
  • Great communication, presenter and storyteller
  • Must have advanced Excel and PowerPoint skills; experience with Pivot Tables, Macros, Tableau/data visualization preferred

This role is located in New York, NY and salary is commensurate with experience. 

Karla Ahern
Executive Recruiter, Market Research

After working in Marketing Research roles and in business development, Karla joined Burtch Works helps to lead our marketing research and consumer insights practice.
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