Digital Analytics Attribution Manager

Dallas, TX

Job ID: 2421 Job Category: Web Analytics Industry: Advertising/Marketing Services Annual Salary: $100-130K

Our client, the analytics subsidiary of a highly successful advertising firm, is looking for a Digital Analytics expert to be the lead Attribution Specialist across a number of clients. This Manager will sit at the intersection of advanced analytics and the digital media analytics combining online and offline data to optimize and build a robust personalized advertising/marketing plan. As a leader in the space you will be a SME for site testing and optimization, as well as the use of attribution tools like Data Workbench and Adometry. A more statistical background is perfect for this role since there will be deep dives into the media data that is pouring in from their clients.

 

Qualifications

  • At least 5 years advanced digital analytics experience focusing in marketing/media.
  • Hands-on experience and knowledge of tools across the digital marketing analytics spectrum including web analytics and testing (Adobe Analytics, DTM, Google Analytics, Tag Manager, Tealium, Test & Target, Optimizely, etc.), attribution (Adobe Data Workbench, Adometry, etc.), DMP’s/ ad-serving platforms (BlueKai, Audience Manager, DoubleClick, Sizmek, etc.)
  • Background in advanced analytics or statistics
  • Articulate with an ability to be an analytics translator

 

 

Salary is commensurate with experience. Relocation assistance is available!

Keywords: Adobe Data Workbench, Adometry, Digital analytics, web analytics, marketing analytics, Adobe analytics, Omniture, Google Analytics, SQL, A/B Testing, Multivariate testing, tag management, Dynamic Tag Manager, Tealium, segmentation, DMP, Rocket Fuel, Audience Manager

Lauren Auge
Executive Recruiter

Lauren's specialty is web and digital analytics. Bringing prior experience in Human Resources, Lauren now partners with these specialized professionals nationwide.
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