Digital Analytics Attribution Manager
Our client, the analytics subsidiary of a highly successful advertising firm, is looking for a Digital Analytics expert to be the lead Attribution Specialist across a number of clients. This Manager will sit at the intersection of advanced analytics and the digital media analytics combining online and offline data to optimize and build a robust personalized advertising/marketing plan. As a leader in the space you will be a SME for site testing and optimization, as well as the use of attribution tools like Data Workbench and Adometry. A more statistical background is perfect for this role since there will be deep dives into the media data that is pouring in from their clients.
- At least 5 years advanced digital analytics experience focusing in marketing/media.
- Hands-on experience and knowledge of tools across the digital marketing analytics spectrum including web analytics and testing (Adobe Analytics, DTM, Google Analytics, Tag Manager, Tealium, Test & Target, Optimizely, etc.), attribution (Adobe Data Workbench, Adometry, etc.), DMP’s/ ad-serving platforms (BlueKai, Audience Manager, DoubleClick, Sizmek, etc.)
- Background in advanced analytics or statistics
- Articulate with an ability to be an analytics translator
Salary is commensurate with experience. Relocation assistance is available!
Keywords: Adobe Data Workbench, Adometry, Digital analytics, web analytics, marketing analytics, Adobe analytics, Omniture, Google Analytics, SQL, A/B Testing, Multivariate testing, tag management, Dynamic Tag Manager, Tealium, segmentation, DMP, Rocket Fuel, Audience Manager