Consumer Insights Manager

Chicago, IL

Job ID: 2416 Job Category: Marketing Research Industry: Restaurant

Job Description:

Are you a strong consumer insights professional who’s also an independent self-starter? Our client, a well-known global player in the restaurant space, is seeking a Consumer Insights Manager to join their dynamic research team. This is a unique opportunity to take on ownership of all initiatives covering a specific consumer segment central to the company’s core business.

Qualified candidates will have between 8+ years of custom marketing research experience, including client-side experience within the restaurant, QSR, or retail industries. This role reports directly into the Senior Director of Consumer Insights and will be hands-on across a broad mix of primary custom research methodologies.

This position is located in the Chicago area and salary is commensurate with experience.

 

Key Responsibilities:

  • Lead a wide array of custom research projects spanning a range of different quantitative and qualitative methodologies (e.g., awareness & usage, message and concept testing, segmentation, new product development, etc.)
  • Successfully execute research plans from start to finish including managing the RFP process, partnering with vendors to conduct primary research, analysis, reporting, and presenting out to key stakeholders
  • Keep up with insights trends to expand toolkit and incorporate new and innovative methodologies
  • Partner with global counterparts to ensure the voice of the customer is embedded into strategic business decisions
  • Manage external research vendors

Desired Skills/Experience:

  • 8+ years of hands-on custom research experience using a variety of quantitative and qualitative methodologies
  • Client-side experience within the restaurant, QSR, or retail industries
  • Some global research experience preferred; experience with kids, parent/gatekeeper, or family research a plus)
  • Self-starter with the ability to work autonomously with little oversight, yet able to partner with team members across the globe
  • Strong communication skills essential, both written and verbal
  • Innate ability to tell a story, uncover insights that lead to action, and present to a mix of cross-functional teams
  • Bachelor’s or Master’s degree in Marketing, Marketing Research, Business, or related field

Kit Nordmark
Executive Recruiter

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