Associate Director, Marketing Analytics
Mobile touchpoints is a rising giant in the world of marketing and our client, a leader in mobile marketing technology, is looking for an Associate Director of Marketing Analytics to help design strategies that will drive their customers’ business forward! As a data driven leader, this individual will be responsible for developing KPI’s to help guide direction of each client’s marketing strategy. Communication will be key as the AD will be presenting insights from the analytics and providing recommendations directly to both internal and client senior leadership.
- Experience designing KPI’s and campaign measurement strategies
- Comfort with SQL and querying
- Hands-on experience with digital tools like Google Analytics, Adobe Analytics, Coremetrics, etc.
- 5+ years in roles that involved various statistical/analytical techniques, especially multivariate testing.
- Articulate with an ability to be an analytics and numbers translator
- Previous agency experience a plus!
Base salary for the role is based on experience and can range up around 125K.
Keywords: Digital marketing, online marketing, mobile marketing, web analytics, digital analytics, customer analytics, marketing analytics, mobile analytics, multivariate testing, attribution, cross-channel measurement, SQL, KPI, campaign analysis, CRM