Analyst/Sr. Analyst, Marketing Analytics

Cincinnati, OH

Job ID: 2433 Job Category: Predictive Analytics Industry: Advertising/Marketing Services Annual Salary: up to 115K base

A renowned marketing analytics firm is looking for a Marketing Analytics Sr. Analyst for their team in Cincinnati. In this role, you will employ your technical skills and background, creating and enhancing analytic methods to solve complex business problems for some of the world's biggest retailers and CPG companies. Strong experience in marketing analytics, targeting, segmentation, etc. is essential, as is a consultative mindset and top notch communication skills. 

The ideal candidate needs to have:

  • strong knowledge of statisticalmethods, e.g., targeting, segmentation, classification, Bayesian methods, forecasting
  • understanding of how to apply statistical techniques to real world marketing scenarios
  • hands on statistical modeling experience and knowledge of tools such as SQL, R, SAS, and Python
  • an advanced degree statistics, mathematics, or a related quantitative field
  • keen emphasis on the customer is required, and experience in CPG or retail analytics industry is a plus

 

Base salary for this position can go up to $115K

 

keywords: targeting, segmentation, statistical model, mathematics, statistics, SAS, SQL, Python, R, predictive model, forecasting, multivariate, regression, linear regression, logistic regression, CRM analytics

 

Katie Ferguson
Executive Recruiter

With an MS in Human Resource Development, Katie is a partner at Burtch Works and a specialist in quantitative marketing science and operations research.
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